Company Profile

Giardini di Toscana is an artistic perfumery brand born from the vision and passion of Silvia Martinelli, “nez parfumeur” and “daughter of the art,” who masterfully transformed her family heritage and love for olfactory beauty into a collection of unique and timeless fragrances.

The family tradition began in 1942 with Silvia’s grandparents in Bibbiena, a medieval village in the heart of Tuscany, where they opened a small shop of fragrances and ointments.

Since then, the art of perfumery has been passed down through four generations, evolving from a local workshop into an international niche fragrance brand.

Silvia has refined her craft through over 50 years of experience and studies at prestigious perfumery schools in Italy and France.

Her vision has led Giardini di Toscana to become one of the most admired names in independent perfumery today.

The soul of our perfumes

Each fragrance is both an
expression of Silvia’s style and
an emotional journey that
evokes olfactory memories and
the emotion of beauty. It is
also the result of 50 years of
work in close contact with
customers’ scent preferences in
her boutique.


This personal experience has
formed an emotional olfactory
library, from which Silvia
brings her ideas to life.

The fragrances of Giardini di Toscana are:

• Unique: Inspired by Silvia’s emotions and creative flair.


• Versatile: Suitable for any occasion and season, perfect for those seeking a personal olfactory signature.


• Long-lasting: Characterized by excellent sillage and longevity.


• Authentic: Rooted in a strong authorial creative identity.


• High-quality: Made with the finest raw materials from the most prestigious fragrance houses worldwide.

Our values

• Emotion and Freedom: Our fragrances are created for everyone, without distinctions of gender or age, to inspire emotional connections.

• Excellence and Authenticity: Each fragrance reflects the creativity of Silvia Martinelli, independent from passing trends and crafted with the highest-quality raw materials.

• Innovation and Artisanship: The art of perfumery is reinterpreted with a contemporary spirit, combining Italian and French traditions with the finest international innovations. Every perfume is the result of a meticulous and authentic creative process.

• Environmental Responsibility: We use largely recycled materials – 70% in our boxes and 50% in our bottles – and recyclable packaging. We prioritize short supply chains to reduce environmental impact and support local economies. We contribute to reforestation and sustainable forest management projects aimed at increasing biodiversity and absorbing more CO₂ than the total emissions of our Scope 1, 2, and 3, as measured annually in our Carbon Footprint.

• Corporate Welfare: The heart of our company is our team. We are committed to improving work-life balance and quality of life for our employees, offering support, training, and opportunities for personal development.

Brand evolution and positioning

The brand was born as a line of artistic fragrances initially intended for sale in the family boutique.

The success with local customers led Giardini di Toscana to grow from a local activity to a true brand.


Today, we position ourselves as a leader in independent perfumery, aiming to expand globally while preserving our identity and values.

Our communication strategy

Our communication is an extension of Silvia’s art, designed to inspire and engage:


• Official website and social media: We share our story and world through authentic content.


• Influencer collaborations: We strengthen our bond with the public through personalities who share our passion.


• Selected Retailers: We offer personalized and immersive olfactory experiences.


• Trade Fairs and Industry Events: We actively participate to connect with clients and partners.


• Exclusive events: We create unique moments to immerse guests in our philosophy and fragrances.

Where we are and where we aim to be

Thanks to a carefully curated distribution strategy, we are now present in over 80 countries and more than 690 retail locations.

Italy, our homeland, is synonymous with craftsmanship, art, and beautyn and national recognition is a true source of pride for us.

We look to the future with the goal of strengthening and expanding our international presence through a retail development plan that enables meaningful offline contact with customers, offering immersive and emotional experiences.

Each new opening represents both a milestone and a long-term opportunity.

We believe that economic growth and environmental responsibility must go hand in hand. With a strong commitment to innovation and to social and environmental responsibility, we aim to celebrate the value of fragrance and the beauty of olfactory creativity around the world.

Online store

2024 Data:

  • Over 120,000 online customers
  • More than 51,000 orders shipped worldwide
  • 694,000 website visits
  • Over 389,000 users from around the world

2024 has been an extraordinary year for Giardini di Toscana.

Our online shop has reached unprecedented milestones, thanks to the passion and loyalty of our community.

These results reflect the unique bond we have built with our customers and serve as a springboard toward an even more ambitious future.

Perfumes

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Body Creams

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