Company Profile

Giardini di Toscana is a niche fragrance brand born from the vision and passion of
Silvia Martinelli, a "nez parfumeur" and “daughter of the arts,” who masterfully
transformed her family legacy and love for olfactory beauty into a line of unique,
timeless fragrances.
The family tradition began in 1942 with Silvia’s grandparents, Giovan Piero and
Emma Ducci, in Bibbiena, a medieval village in the heart of Tuscany, where they ran
a shop of fragrances and ointments.
Since then, the art of perfumery has been passed down through four generations,
evolving from a local business into an international brand of author fragrances.
Silvia refined her talent over 50 years of experience and through studies at presti
gious perfume schools in Italy and France.
Her vision has made Giardini di Toscana one of the most appreciated names in
independent perfumery today.

The soul of our perfumes

Each fragrance is both an
expression of Silvia’s style and
an emotional journey that
evokes olfactory memories and
the emotion of beauty. It is
also the result of 50 years of
work in close contact with
customers’ scent preferences in
her boutique.
This personal experience has
formed an emotional olfactory
library, from which Silvia
brings her ideas to life.

The fragrances of Giardini di Toscana are:

• Unique: Inspired by Silvia’s emotions and creative flair.
• Versatile: Suitable for any occasion and season, perfect for those seeking a personal olfactory signature.
• Long-lasting: Characterized by excellent sillage and longevity.
• Authentic: Rooted in a strong authorial creative identity.
• High-quality: Made with the finest raw materials from the most prestigious fragrance houses worldwide.

Our values

• Emotion and Freedom: Our fragrances are designed for everyone, regardless of gender or age, to create emotional connections.
• Excellence and Authenticity: Each fragrance reflects Silvia Martinelli’s creativity, independent of trends, and is crafted with the highest-quality ingredients.
• Innovation and Craftsmanship: The art of perfumery is reinterpreted with a contemporary spirit, combining Italian and French traditions with top international innovations. Each perfume results from a careful and authentic creative process.
• Environmental Responsibility: We use largely recycled materials – 70% in boxes and 50% in bottles – and recyclable materials for our packaging. We prioritize short supply
chains to reduce environmental impact and support the local economy. We support reforestation and forest management projects aimed at enhancing biodiversity and
absorbing CO in quantities that exceed the total Scope 1, 2, and 3 emissions recorded in our Carbon Footprint, which we update annually.
• Employee Well-being: The heart of our company is the team. We are committed to improving work-life balance and employee well-being through support, training, and personal growth opportunities.

Brand evolution and positioning

The brand was born as a line of artistic fragrances initially intended for sale
in the family boutique. The success with local customers led Giardini di Toscana to grow from a local activity to a true brand.
Today, we position ourselves as a leader in independent perfumery, aiming to expand globally while preserving our identity and values.

Our communication strategy

Our communication is an extension of Silvia’s art, designed to inspire and engage:
• Official website and social media: We share our story and world through authentic content.
• Influencer collaborations: We strengthen our bond with the public through personalities who share our passion.
• Selected Retailers: We offer personalized and immersive olfactory experiences.
• Trade Fairs and Industry Events: We actively participate to connect with clients and partners.
• Exclusive events: We create unique moments to immerse guests in our philosophy and fragrances.

Where we are and where we aim to be

Thanks to a careful distribution strategy, we are now present in over 80
countries and more than 690 retail locations.
Italy, our homeland, is synonymous with craftsmanship, art, and beauty:
national recognition is a source of pride for us.

We look to the future with the goal of strengthening and expanding our international presence through a retail plan that also allows for offline contact with clients, offering emotional experiences.
Each new opening represents both an achievement and a long-term opportunity.
We believe that economic development and environmental responsibility must go hand in hand.
With a strong commitment to innovation, social and environmental responsibility, we aim to celebrate the value of perfume and the beauty of olfactory creativity worldwide.

Online store

2024 Data:

  • Over 120,000 online customers
  • More than 51,000 orders shipped worldwide
  • 694,000 website visits
  • Over 389,000 users from around the world

2024 has been an extraordinary year for Giardini di Toscana. Our online shop reached unprecedented milestones, thanks to the passion and loyalty of our community.
These numbers reflect the unique bond we’ve built with our customers and serve as a springboard toward an even more ambitious future.

Perfumes

Body Lotions

Kit