Bibbiena: the Roots of the Family Perfumery Tradition
The history of Giardini di Toscana began in 1942 in Tuscany, in Bibbiena, a picturesque medieval village in Casentino, a small green lung of Italy. This enchanting place, where architecture meets nature, represents the perfect fusion between the work of man and the earth, the result of an affectionate coexistence with a poetic taste.
In that year, Giovan Piero and Emma Ducci opened a small shop that, thanks to Giovan Piero's experience gained in the pharmacy of Bibbiena, specialized in the creation of fragrances and ointments. In the 1960s, his daughter Irma transformed the business into an elegant and prestigious perfumery. Today, thanks to Silvia, Giardini di Toscana continues this family tradition rooted in a territory rich in history and beauty.
The perfumes of Giardini di Toscana, however, do not limit themselves to evoking landscapes, which also represent a part of their character, but travel the world towards modern and refined contexts. They are born to dress characters, arouse emotions, prepare meetings. They are the reflection of a timeless aesthetic, of a vision that goes beyond geographical boundaries to speak to everyone.
